A comprehensive branding project was developed, along with a revolutionary change in logotype design, in addition to a new strategy. Visual and verbal identities were recreated to fit the company’s new image.
The logo design encompassing a starting grid at its centre, rounded arches and an aerodynamic shape, it imbues the brand with a sense of speed and luxury. The logo’s circular frame also salutes a core motif in motoring – the wheel.
Multiple Owners: bigO and Mondello