Nugno was engaged to develop a distinct brand to create stand out in a crowded market. This included creating a brand identity, owned imagery and building an online presence that presented the brand in a powerful and relevant way.
To build the brand strategy, we first needed to define client’s target audience, objectives and areas of concern. Persona workshops helped identify clear target audiences and this guided development of accurate and appropriate messaging. We built the brand personality to express their particular point of view.
Web Design - Branding - Logo Design
The visual identity strategy focused on developing a distinctive brand visual combined graphic that representations of the phases of the moon, delivered with a tech edge. This represented the constant change and orbit of the moon and the ever-evolving ideas behind a creative agency.
Once these ideas were in place, we created and developed visual concepts, colour palettes, custom typography and brand images to form the new brand identity.
We customised a font based on the Swiss design style used in the logo. This is repeated throughout the brand identity, across print to digital. It offers a powerful, bold look and feel across the brand, along with dynamic image compositions.
The entire site has a responsive design that adaptats to the user journey on all platforms and devices, from mobile and tablet to desktop devices. We chose a mobile specific navigation, a simplified filtering system and replaced carousel clicks with swipe gestures. This mobile-first approach allowed us to streamline the browsing experience and increase usability on mobile phones.
“Working with Nugno was, to put it simply, a delight. They helped me realise my vision for my brand, not only providing clever ideas but also getting me really involved in the thought process that ultimately gave my studio the exact identity I had in mind. The result is really striking, all my clients are incredibly impressed with my branding ”
— Salvo Vaccarino, Director